Milleflore Images

Styled Stock Photos, Mockups, and Videos

Getting lost on crowded search pages? 5 ways to overcome this.

More and more sellers are coming online now to sell their goods. Whether you are a dedicated blogger or a crafter selling on online marketplaces such as Etsy or designer resources websites, your competition is growing – and growing. Almost every day.

So how do you compete now in this dynamic market where search placement is everything, and it is becoming more and more crowded every day? Simple. When the market changes, you must change.

5 Reasons Why the Right Images Are Important for Your Website

Our brains are essentially image processors. In fact, a large part of our sensory cortex is devoted to vision.

Visuals, such as photos, illustrations, and icons, make highly effective memory tools and especially useful for things like brand recognition. Advertising agencies, magazines and big brands know that their audiences cannot ignore powerful images, that they can have a major impact, or even change our moods and emotions instantly.

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How to Brand Your Website Using Color

Color has psychological effects on our brains in a myriad of ways. It produces emotional responses, influences our perceptions, affects our decision-making processes, and acts as stimulants to our brains.

It has also been found that colors can consistently influence age, gender, and cultural demographics in distinct ways. So it’s not surprising that due to its high impact psychology effects, color psychology is widely used in marketing and branding.

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The Meanings of Colors

In Part 2 of this series, How to Brand Your Website Using Color, I discussed how color produces emotional responses that can then be used to brand and market your products and services to your preferred audiences.

This is Part 3 of my Using Images to Improve Your Website’s Performance three-part blog series where I discuss the meanings and target audiences for each of the main colors. 

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