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5 Reasons Why the Right Images Are Important for Your Website

Our brains are essentially image processors. In fact, a large part of our sensory cortex is devoted to vision.

Visuals, such as photos, illustrations, and icons, make highly effective memory tools and especially useful for things like brand recognition. Advertising agencies, magazines and big brands know that their audiences cannot ignore powerful images, that they can have a major impact, or even change our moods and emotions instantly.

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How to Brand Your Website Using Color

Color has psychological effects on our brains in a myriad of ways. It produces emotional responses, influences our perceptions, affects our decision-making processes, and acts as stimulants to our brains.

It has also been found that colors can consistently influence age, gender, and cultural demographics in distinct ways. So it’s not surprising that due to its high impact psychology effects, color psychology is widely used in marketing and branding.

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The Meanings of Colors

In Part 2 of this series, How to Brand Your Website Using Color, I discussed how color produces emotional responses that can then be used to brand and market your products and services to your preferred audiences.

This is Part 3 of my Using Images to Improve Your Website’s Performance three-part blog series where I discuss the meanings and target audiences for each of the main colors. 

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