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5 Reasons Why the Right Images Are Important for Your Website

Our brains are essentially image processors. In fact, a large part of our sensory cortex is devoted to vision.

To the brain, words are abstract and difficult to remember but visuals are concrete and stay with us for a long time.

Think about a past memory and what comes to mind. The visual images. Your brain memorised and stored away that situation automatically through memories of images without you even realising it.

Visuals, such as photos, illustrations, and icons, make highly effective memory tools and especially useful for things like brand recognition. Advertising agencies, magazines and big brands know that their audiences cannot ignore powerful images, that they can have a major impact, or even change our moods and emotions instantly.

1. Images Improve Search Engine Ranking

Images are often highly valued by both search audiences and search engines. Consumers respond strongly to images in search results, and search engines understand this, so they increasingly prioritise visual-heavy content.

In addition, images should be treated the same as any content and not thought of as just decorations. If you choose the right images, position them correctly, such as breaking up text and making the content easier to scan, research has shown that you will get much better SEO ranking.

Studies have found that images get 94% more views. 45% more press releases are viewed when a photo or video is included. Consumers are 60% more likely to consider or contact a business when viewing an image in search results.

On an eCommerce site, 67% of consumers said that the quality of an image was very important in choosing and purchasing a product. 

Always aim to use high quality content and most importantly, remember that when you use the right image, visitors tend to stay longer on your website to consume the information.

Images should be treated the same as any content

and not thought of as just decorations.

2. Images Help You Connect with Your Audience.

Images tell a story and help us to get involved. They can also help educate us and can impact our decision making.

A variety of studies have shown the importance of this type of storytelling and the impact it can have on us. In fact, one study found that it increases the levels of Oxytocin in the brain, the hormone responsible for increasing feelings of trust and empathy.

You also need to know who you are talking to. By understanding your audience, and the images they respond to, you can effectively increase the success of your website.

By researching the platforms and social media they are most likely to use, you effectively ensure that you are creating the right message, for the right people, at the right time.

And of course, all this can be achieved through the use of the right imagery for your target audience. 

By understanding your audience, and the images they respond to, you can effectively increase the success of your website.

3. Images Improve Interaction on Social Media

Social Media has proven that it is now extremely important to businesses and advertisers.

Being able to connect to, and improve interaction with your audience is now critical to your success in this digital world. The right images, aimed at your target audience, can greatly enhance your social media interactions in particular.

For all the reasons stated above, people will be drawn to your images on social media far more readily than any text or words that you write.

More importantly, images are more likely to evoke an emotional response that results in generating more likes and shares, and thus improving your audience reach.

4. Images Build Identity, Personality and Branding

From a business point of view, consumers are more likely to think favorably of advertisements that emphasise visuals than just words or text.

Images can elicit feelings of happiness, excitement, curiosity or even sadness. All of these powerful emotions can aide your website enormously. 

People are more likely to remember a specific brand just by looking at their images or logos. They are even likely to reminisce decades into the past as well as remember a familiar image in milliseconds.

Building a brand starts with finding the right, high quality, images that conveys the emotions, personality and identity that you are looking for. Fun, happy, conservative, outgoing. Its all up to you.

67% of consumers said that the quality of an image was very important in choosing and purchasing a product.

5. Images Convey Emotion

As also explained above, images convey emotions by increasing the brain’s powerful hormones.

Images can convey emotions in a powerful sensory-based way that effectively adds more depth to your content.

Good images make people want to read the article. And visitors are more likely to return to your site if they can connect to your images.

Images can convey a personality for your website. Happy, bright, bold, feminine, masculine, conservative or outgoing. You decide.

Visitors are more likely to return to your site if they can connect to your images.

This was Part 1 of my Using Images to Improve Your Website’s Performance three-part blog series.

In Part 2, How to Brand Your Website Using Color, I explain how color has the ability to change our emotions. When we understand this and learn how to use it by applying it to the basic principles of design, we can attract and maintain an emotional connection with our target audience. Read more.

In Part 3, The Meanings of Colors, I detail all the main colors, their meanings and target audiences.  Read more. 


About the Author

Annie, the owner of Milleflore Images, has been a very successful stock photographer for 7 years, selling over 90,000 stock imagery files on one agency alone, and 200,000 in total across all agencies that she contributes to.

Prior to that, she had her own graphic design business, which she says has been the perfect background to understanding what type of visual sells best.

Milleflore Images specializes in bright, colorful stock photography and video.


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