Love, sweet, romantic, playful, compassionate, soft.
Pink! What can I say? Wonderful, adorable, beautiful pink. It is one of the red colors but so special that the marketing industry has christened it with its own generational name, “Millennial Pink”.
Pink may sometimes repel a masculine audience but for others, it is a veritable magnet.
Experiment with all the different hues from lollipop and fuchsia pinks through to the lighter shades, to see what fits.
A word of warning: Blush Pink, being on the outside perimeter of the color wheel, is considered a neutral and therefore will register as having no color to the eye. Yes, it is a beautiful shade, but will leave no lasting memories with your audience to connect to.
Read more about neutral colors here: How to Brand Your Website Using Color.
A relatively new phenomenon within color psychology is how the color Rose Gold has made such a big entrance into the branding and marketing industry.
Gold tinted shade of pink. Communicates luxury and has a sense of calmness. Alleviates anger. Associated with style, elegance, and affluence.
Because Rose Gold is flattering to most skin tones, the color has spread to fashion, beauty, and accessories. Made even more famous by Apple's rose gold devices and accessories.
Yes, I confess. I have a rose gold iPhone, iPad and lots of rose gold accessories. Friends and family know what to buy me for stocking-fillers!