Milleflore Images

Styled Stock Photos, Mockups, and Videos

Getting lost on crowded search pages?

5 ways to overcome this.

More and more sellers are coming online now to sell their goods.

Whether you are a dedicated blogger or a crafter selling on online marketplaces such as Etsy or designer resources websites, your competition is growing – and growing. Almost every day.

So how do you compete now in this dynamic market where search placement is everything, and it is becoming more and more crowded every day?

Simple. When the market changes, you must change.

Consumers respond strongly to images in search results, and search engines understand this, so they increasingly prioritise visual-heavy content.

1. Good Images

First of all, you are going to need good photos to help your buyers find you.

Images improve search engine ranking. Research has found that images are often highly valued by both search audiences and search engines. Consumers respond strongly to images in search results, and search engines understand this, so they increasingly prioritise visual-heavy content.

So what must you change?

1. Use lots of great pictures that match your content and highlight your products.

2. Have you been using your own smartphone snaps or downloading shots from free sites? Then maybe it is time to buy some professional photos that match all the criteria below.

“Buy? OMG. I don’t want to spend any money”. Well, think of it this way - it's an important essential to your business and should be prioritised accordingly. 

Investing up to 20% of your income into business promoting expenses has always been a very sound business decision.

Do not fall into the trap of trying to get everything for free. Remember, the old saying, ‘pay peanuts, get monkeys.’ It used to be OK not to spend any money on photos – but not anymore. The competition is too steep. 

Nowadays you MUST be the one to step ahead and stand out in the crowd.

Colors can convey a whole range of emotions and leap out and grab your buyers’ attention.

2. Color is the New Black (or Rather White)

Yes, all the blog posts say that white and neutral backgrounds are stylish, look great, and help to feature your products best. But that was a few years ago. Today’s marketplace is growing exponentially.

Color produces psychological effects on our brains in a myriad of ways. It creates emotional responses, influences our perceptions, affects our decision-making processes, and acts as stimulants to our brains.

In a sea of white and neutral tones, eye-catching color backgrounds are now the way to go.

Neutral tones can be found on the outer circle of the color wheel and are read by the eye as lacking in color. Colors can convey a whole range of emotions and leap out and grab your buyers’ attention.

 

 

There are some beautiful colors out there now. You can go bright, or modern, or stylish. And if they are color coordinated to your product then they will showcase your crafts, not overpower them.

So, what must you change?

Yes, those soft blushes and white backgrounds have to go. I know, I know. I love them too, but the internet is swimming with them. And so are the search and social media pages.

Try instead solid color backgrounds that match and coordinate with your products instead.

Remember neutrals are read by the eye as lacking in color. Colors create emotional responses and memories for your viewers. Neutrals don't.

So do not let your work become forgettable.

Photos with a strong dynamic range subconsciously catch people’s attention.

3. Dynamic Range

I believe Dynamic Range is one of the big secrets of whether photography does well or not – all other factors being equal.

When I am asked by other stock photo contributors for feedback on their portfolios, one thing is very consistent. The people who are doing well have fantastic dynamic range in their images and those who are struggling usually do not. And images that make it to the top of people’s Most Popular page usually have the best dynamic range in their portfolios.

Dynamic Range is defined as the difference between the lightest and darkest tones in an image.

Photos with a strong dynamic range subconsciously catch people’s attention. This is what I refer to as 'pop'. And it is not necessarily about colour. But it IS about contrast and good lighting.

You can still have dark, moody photos, but there needs to be a distinct difference between the lightest and darkest parts of the photo.

Check the histogram graphs of your photos in your camera or photo editing software. A flat image will have much lower points on the graph. Photos with good dynamic range will have a graph that stretches completely from one side to the other. It is as simple as that.

If you can achieve that in all your images, I am sure you will really grab the buyers’ attention.

So, what must you change?

Flat images do not grab buyers’ attention. Have your images pop, or buy professional photos that do, and start to notice the difference.

Flat images do not grab buyers’ attention. Have your images pop, or buy professional photos that do, and start to notice the difference.

4. Branding

Branding is as much for you as it is for your potential buyers.

Branding is about helping your viewers quickly identify you and your business. It is done largely through the repetition of colors, themes, and imagery.

Its main benefit is it emotionally connects you with your target audience and motivates your buyers to make a purchase. But it is also about getting YOU to focus on what you are selling and to who.

Branding is a strategy that helps your buyers and viewers remember who you are and what you have to deliver.

So, what must you change?

Sit down and think about all the aspects of your business, your target audience, and what you are really selling. All these things should be tied back to the emotional response you want to convey to your audience.

There are many aspects to branding but one easy way is through color.

If you are new to all of this, there is an easy 60-30-10 design rule that makes this foolproof. 60% of your color palette should include your main dominant color, 30% contains your secondary color, and 10% should be used for your accent color.

So, where do you start? Understanding the color wheel is a good place. Colors can be chosen either from those grouped together on one side of the wheel (analogous) or from opposite sides of the wheel (complimentary). Either way will create harmony and balance in your design.

The next step is to study up on the meanings of colors and choose 3 that relate back to you, your products, and your target audience.

There is quite a lot to learn in branding, and beyond the scope of this short article, but you can start small and still be very effective.

 

For more information, read: How to Brand Your Website Using Color

Further reading: The Meanings of Colors

5. Keywording & SEO Tips

How you tag your files, listings, photos and social media posts is of utmost importance. There is much information on the internet already about this, so I do not need to say much other than to give you my two best tips on how to find the right keywords.

1. Go to any drop down menus where your audience or buyers search.

For example, you may be selling or promoting Easter. On Pinterest, I found these searches from their respective search drop down menus by just typing in the word, Easter:

a. Easter

b. Easter crafts

c. Easter basket ideas

d. Easter desserts

e. Easter nails

f. Easter dinner ideas

g. Easter crafts for kids

h. Easter decorations

Please remember that adding irrelevant keywords will often go against you. So, choose wisely.

On Etsy, I found these:

a. Easter

b. Easter basket

c. Easter wreath

d. Easter cards

e. Easter eggs

f. Easter decor

g. Easter bunny

h. Easter tshirt

Now you know immediately what most buyers are looking for. All you need to do now is add any of the relevant ones to your blog or listing FIRST.

BUT only the relevant ones! Please remember that adding irrelevant keywords will often go against you. So, choose wisely.

 

 

2. Another great resource I have found is eRank.

eRank is an Etsy SEO search tool and one of the most popular available. Its easy to use, you can have a lot of fun with it, gain loads & loads of great info and for starters there is a free account, which you can upgrade later if you feel they are increasing your sales.

Plus you can use these words for other places and not just Etsy.

Here is the site: eRank - Dashboard


About the Author

Annie, the owner of Milleflore Images, has been a very successful stock photographer for over 7 years, selling over 90,000 stock imagery on one agency alone, and 200,000 in total across all agencies that she contributes to.

Prior to that, she had her own graphic design business, which she says has been the perfect background to understanding what type of visual sells best.

Milleflore Images specializes in bright, colorful stock photography and video.

Milleflore Images on Shutterstock

Milleflore Images on DesignBundles


COPYRIGHT © 2021 Milleflore Images. ALL RIGHTS RESERVED.